Friday, 23 August 2013

'Wrap-rage' - do you get frustrated opening packaging?


It has to be one of the most irritating things in the world.

I know I am not the only one whose blood boils when I come to take a new razor out of its packet only to realise I should have charged up the chainsaw.

You know what I am taking about - those ridiculous, hermetically-sealed plastic cases which seem designed to keep out everyone bar Captain Hook or Edward Scissorhands.

Faced with the challenge of retrieving your goods you are forced to hack away at the plastic with every sharpened tool you have to hand.

Yet the package refuses to bend, break or yield the contents, despite sawing, twisting and wrenching to get the product out.

I have worn out sturdy pairs of scissors getting to an electric toothbrush, only to be left with a pile of razor sharp shards of plastic and hands cut to ribbons.

I have tried lighters, heated knives and chisels before, desperate to get at that travel plug - often giving up defeated and exhausted. 

I have never understood the need to encase products in these infuriating, super-sealed, impenetrable cases.

It can’t be to deter thieves as the hacking, tearing and sawing required to get into them is unlikely to phase any self-respecting shoplifter.

And they don’t usually hold perishables, so the airtight environment is not to ensure my new safety razor stays good past its best before date.



It is a mystery, and a very irritating one come to that.

Apparently Amazon has responded to customer rage by inventing 'frustration'free' packaging.

I am not alone in my frustration - so-called ‘wrap-rage’ -  according to new research by Which?

Two thirds of Britons regularly get hot under the collar trying to get into customer-proof packages, with 40 per cent injuring themselves in the process.

A quarter regularly need help to open jars and cases while one in five refuse to buy certain foods due to the packaging.

The poll of 2,000 adults found people are reduced to hacking with knives, chopping away with scissors or even trying to prise their goods out with a screwdriver.

And many, like me have found themselves clutching at a damaged paw after having reached for the razor blades.

On that note, they don’t work, the blade simply slides over the surface of the plastic.

Tin cans were found to be the biggest cause of injury landing more than a million people in A & E or their GP surgery in the past two years.

Moulded plastic was found to be the biggest cause of frustration with more than half of those surveyed finding it “irritating”.

Which? editor Richard Headland, said: “Bad packaging is not only frustrating but is causing injuries too.”

I agree Richard, both physical and mental. 


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